SPL 25 Years Journey
25 YEARS AGO, it all started with a dream to build change in the real estate market. As a fledgling player under the mentorship of the Shriram Group, we dared to run a race against some of the country’s most established real estate brands. In the past 25 years, we have watched an entire generation move into their first home and make cherished memories with their loved ones, helped them build vibrant residential communities and seen them upgrade their lifestyles. In keeping with evolving market realities, we are ready to build for the next generation. A generation that has very different dreams and aspirations, and expectations – sustainability, global lifestyles, tech-enabled amenities, work-life integration in their communities and more!
As we enter our 25th year, we have to reaffirm our vision to transform ourselves from a regional leader to a national and global brand that will achieve leadership by putting our stakeholders first!
SPL 25 – Building homes from one generation to the next!
Brand Ethos
Our core values—Trust, Transparency, and Governance—are our guiding principles, helping us navigate challenges without compromising our ideals. While, our Brand Ethos, Sensible, Sensitive, Stylish, Spirited, reflects these values in our daily interactions. This ethos distinguishes the brand Shriram Properties, shaping our engagement with audiences, partners and other stakeholders.
SENSIBLE
Every investment holds enduring value, with practicality and functionality on focus.
SENSITIVE
We're creators of homes where families can laugh, grow & make memories together.
STYLISH
We offer contemporary designs and aesthetic appeal, aiming to enhance your lifestyle.
SPIRITED
Our communities thrive as lively centres of energy, enthusiasm, and happiness.
New Logo Story
The new logo displays the 3 progress bars that denote each of the 3 values as imbibed from our parent, the Shriram Group - Trust, Transparency & Governance. These progress bars also signify our continuous determination to growth as we move forward in all our endeavors.
The sleek GOLDEN SWOOSH, adding a touch of elegance & style denotes a warm embrace of the philosophy. The meaning of the color Gold is multifaceted, often denoting generosity, style and compassion, as well as being synonymous with divinity. Blue colour, as used in our logo, denotes Wisdom, Faith, Confidence & Creativity.
All of the above put together, coupled with our Brand Motive “Homes That Live In You” construct our newly formed identity SPLNxT
Core Values
At SPL, we emphasise that values are fundamental to our organisation, much like a building's foundation. As we evolve, we've refined our values to be more nimble, professional, and customer-focused, adopting Trust, Transparency, and Governance as our guiding principles from the Shriram Group. These values shape our teamwork, partnerships, customer engagement, and stakeholder value delivery.
TRUST
Reliability that fosters unwavering confidence.
TRANSPARENCY
Open practices that enhance trust and accountability.
GOVERNANCE
Strong oversight ensuring ethical and effective management.